Newell respects your world
Eco-friendly range
Eco-friendly formulas
Eco-friendly packaging
Eco-friendly labels
Eco-friendly bottles
Eco-friendly formulas
At Newell, we are committed to environmentally friendly ingredients and manufacturing processes to take care of you sustainably. Whenever possible, we use organic, natural, sustainable, and biodegradable ingredients in our formulas.

  • Sustainable ingredients:
    • IR3535, the main active ingredient in Newell repellents, is non-toxic to aquatic organisms and rapidly biodegradable.
    • Fatty acids of 100% plant origin, fully biodegradable.
  • Natural ingredients:
    • Citriodiol®, produced from the oil of the Eucalyptus Citriodora tree, sourced from sustainable plantations certified by ECOCERT.
    • Oat amino acids
  • Organic ingredients:
    • Organic Tea Tree Oil, used as a natural lice repellent.
    • Organic Java Citronella, a natural ingredient with insect-repellent properties.
Eco-friendly packaging
We constantly apply eco-design criteria to minimize the environmental impact of those factors considered most significant, such as CO2 emissions.

We use vegetable-based inks whenever possible, and our packaging is FSC certified. The FSC Principles and Criteria describe the essential elements or standards of environmentally appropriate, socially beneficial, and economically viable forest management.
Eco-friendly labels
Our labels are made from recycled PET film with a thickness below the standard (70% less plastic), manufactured from post-consumer waste, promoting the circular economy and reducing the carbon footprint by 70% compared to non-recycled materials.









Eco-friendly bottles
We use bottles made of 100% recyclable PET, 100% recyclable HDPE, or R-PET (100% recycled PET) whenever possible, manufactured from waste materials. R-PET bottles have a slightly different color than standard PET bottles.
57%
By 2014, more than 57% of PET bottles had already been recycled through different processes.
20% of PET bottles are used in bottle-to-bottle recycling.
20%
The recycling process begins in sorting centers, which collect used bottles from various collection systems and sort them into bales delivered to recycling companies.
Committed to the environment
The importance of sustainability and reducing waste generation is growing within society, and at Newell we are fully aware of this.

We aim to contribute as much as possible to the improvement of processes at every stage of manufacturing and distribution of our products, always with the goal of reducing our ecological footprint and caring for and respecting the environment.
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